We Are a Family Run Local Business Here to Serve You Our family has been providing San Diego, as well as the rest of the United States, with only the highest quality gym equipment for over 20 years. We know the gym equipment business, and we know how to do it right. Quality Above All Else Reputation is everything in this business climate. For us, we strive to maintain our reputation as a family run business that only provides the highest quality service and the highest quality products. Manufacturer’s testing is not enough for us. We personally test and try every piece of equipment in our showroom, and what we sell online. If it is not up to our standards, then we will not offer it to our customers. Safety is also one of our top priorities, we will provide information on how to setup and use your new equipment safely in your home. SDFE is proud to present the the highest quality, name brand gym and fitness equipment in our Balboa Avenue showroom and warehouse. If you are looking for exercise equipment in San Diego, we have the largest selection of equipment, accessories and rubber flooring in the San Diego region and our professionals here to answer any and all of your questions. SDFE has top name brands including Life Fitness, True Fitness, Tuff Stuff, Cybex, Body Solid, AgileFit, SportsArt, Spirit, Bodyguard, Total Gym, Hampton, FreeMotion, Lifecore, Hi-Temp, Octane Fitness, Stairmaster, Keiser, BOSU, WaterRower, TRX, Torque, Apollo, First Degree to name just a few.